A Holistic Growth
Approach
Grow
your business with an outsourced Senior Growth Manager
Establishing a new
business can be very hard. There is a lot to do in a short time with a limited budget, while you concentrate on making sure your product and services impeccable, I can work on your growth strategy and communication plan.
Even if you are an established company who
would like to get a fresh view to their
marketing strategy or lacking talent for some particular expertise such as project management or influencer marketing I am here to help you
Meet the Founder
About Zey
Zey’s passion for integrated marketing has started in 2008 when she wrote her master's dissertation on Multichannel Retail Management. Over 6 months of research on consumer behavior, retail strategies, and online/ offline channel-specific advantages and disadvantages, she was completely convinced that there can be hundreds of correlations to persuade a target segment to purchase. Surely you have to use both online and offline channels to complete the whole experience and benefit from the synergy.
Since then Zey has decided to work for a multichannel (today's omnichannel) company so she could benefit from the synergy and design the whole consumer journey considering all touchpoints. She has more than 10 years experience in retail, marketing and ecommerce. Her last role was Ecommerce and Marketing Director for a multinational company where she was leading Ecommerce, Marketing Communications, PR, CRM and Online Logistics teams.
She has managed large scale ecommerce website launches and transition projects, eight
agencies simultaneously and led omnichannel transition programs such as click and collect, endless aisle and OMS (one stock pool for all channels) During her professional experiences She has witnessed that many companies are struggling
to run an truly omnichannel growth strategy as they have different managers for online and offline sales communications whos KPIS conflicts with each other and have lack of communication without a one goal approach.
Growth marketing is very exciting profession became popular for couple of years, however,in many resources and companies it is only meant growth through digital
channels. However, there is no possibility to think about a healthy growth without a holistic approach and leveraging both online and offline communication channels.
In 2019, she decided to found Zey Growth Consultancy to share her experiences with
more companies from various sizes and help them to grow with an omni-consumer strategy.
No matter you are a product or service company in today's competitive environment you
have to have a customer-centric approach. Customers are more complex than ever before and many time adapting technologies earlier than most of the companies. Let's work together , identify our goal, growth opportunities and plan a customer centric journey which benefits from all available marketing mix with measurable results
To find out more information about provided services please check SERVICES page..
